Cinemas go HD 3D with GlobeCast Australia
FIFA World Cup winners for 2010 - Spain
GlobeCast Australia delivered Event Cinemas with 3D HD coverage of more than a dozen sporting events to delight audiences in July. In a first for Australian cinema audiences, the cinema chain screened at selected locations nationally HD 3D coverage of 15 games from the FIFA World Cup (tm) in South Africa; and exclusively, two State of Origin Rugby League showdowns in HD 3D. General Manager Edge Digital Technology (a division of Event Cinemas parent company AHL) Peter Williams said: “We’ll launch with at least nine cinemas, building towards 20 cinemas by the Finals. This means thousands of Australians will have the thrill of watching their teams play in HD 3D, in the shared experience of a cinema with the benefit of a giant screen and tremendous sound.”
GlobeCast Australia Operations Manager Peter Doueihi said: “We will deliver this outstanding coverage using 40 Mb per second and 27Mhz of satellite capacity, a state of the art approach to HD 3D transmission.” GlobeCast Australia accessed the FIFA World Feed provided on AsiaSat5. GlobeCast Australia then delivered the coverage via its lease on the Optus D2 satellite to cinemas nationally. It has previously also successfully delivered 3D transmissions to broadcasters; and, the cinema deal announced today builds on two years of delivering live events in to dozens of Australia cinemas (ranging from concerts to media launches; and including a live global broadcast of an Andre Rieu concert across Australia and live to cinemas in the Netherlands in 2009). The latest 3D cinema deliveries were just part of GlobeCast Australia’s involvement with global distribution for the FIFA World Cup. The exclusive and official broadcaster of the 2010 FIFA World Cup South Africa (tm), SBS, signed GlobeCast Australia to provide its connectivity between studios in Sydney and South Africa, according to GlobeCast Australia Commercial Director Andrew Nealon. This enabled the SBS Cape Town studio to receive SBS off air from Sydney. GlobeCast Australia operates a global network of fibre and satellite capacity, backed by a 24/7 Broadcast Centre. It regularly handles major events, including global distribution of the Vancouver Winter Olympics and worldwide delivery of Rugby Union Super 14.
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