SKY NEWS and GlobeCast Australia Took Australian Election Day 2010 Worldwide - Live

SATELLITE NETWORK SPANNING 98% OF THE GLOBE

From China to Canada, GlobeCast Australia was proud to assist Australia's news channel SKY NEWS to deliver the nation's Election Day 2010 coverage live, worldwide via a 7-satellite network created for the day by SKY NEWS. As Australians voted in a hung parliament, takers included both CPAC and CBC in Canada; both Fiji TV and Mai TV Fiji; CCTV China and Channel News Asia; and Pacific nations including Vanuatu, Solomon Islands and Tonga. In addition, BskyB UK dedicated an Active Channel to the rolling coverage. Whilst other broadcasters including France 24 and APTN took the coverage for news excerpts.
These were just some of the many takers, as SKY NEWS delivered the largest international broadcast distribution ever for an Australian election, using GlobeCast Australia’s own global resources and its access to leading satellite platforms. SKY NEWS' Election Day coverage all day on August 21 was the most comprehensive in scope of any Australian broadcaster – it was distributed internationally free-to-air and unencrypted to multiple digital satellite, cable, and terrestrial television systems, as well as live online and on mobile platforms. The special satellite television network that SKY NEWS commissioned for the day alone spanned 98% of the globe.

When announcing his plan, Angelos Frangopoulos, the CEO of Australian News Channel (ANC) which owns the SKY NEWS group of channels said: "Australia's international relations and representation are more important than ever. Election Day 2010 is a pivotal event that should be available worldwide and SKY NEWS is making it happen on an unprecedented scale. "This is a service for the international business and diplomatic community, trade missions and embassies, Australian expatriates and travellers, and citizens of other countries on every continent who may have an interest. Going global with Election Day 2010 was a major initiative for SKY NEWS and stems naturally from our long commitment and innovation in covering Australian politics and democracy". SKY NEWS was the only broadcaster to have covered every Federal, State and Territory election nationally live for the past decade. ANC also provides Australia's only public affairs channel A-PAC. GlobeCast Australia, Australia’s leading broadcast services provider, assists SKY NEWS with its global content supply for its channels, daily. GlobeCast Australia switched the Election Day 2010 coverage worldwide through satellites deployed by Intelsat, Eutelsat, and AsiaSat to enable broadcasters in Europe, North America, Asia and the Pacific to take the coverage. SKY NEWS also distributed its coverage widely across Australia and New Zealand on FOXTEL, AUSTAR, Sky New Zealand and Optus; online; and on mobiles for Telstra, Optus, Vodafone and Hutchison 3.